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TIMELINE
Brand Strategy
14 Week Project
​
An academic project with no association with Umbra
TOOLS
Brand position
SWOT
10YR roadmap
STEEPX
Archetypes
Strategy Canvas
ERRC Grid
OBJECTIVES
Business Concepts
Macro Trends
Brand Analysis
Brand Positioning​
DESIGN BRIEF
Discover key insights in the market using business tools and methods of design. Use the research to develop a unique product for a brand to gain better brand presence.
KEY TAKEAWAYS
Understanding the product's components thoroughly to build a well-rounded product​​
Resolving technical problems with constant prototyping ​​​
​​​Being purposeful in every part of the design
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