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TIMELINE
Branding
14 Week Project
An academic project with no association with Umbra
TOOLS
Brand position
SWOT
10YR roadmap
STEEPX
Archetypes
Strategy Canvas
ERRC Grid
OBJECTIVES
Business Concepts
Macro Trends
Brand Analysis
Brand Positioning
DESIGN BRIEF
Discover key insights in the market using business tools and methods of design. Use the research to develop a unique product for a brand to gain better brand presence.
KEY TAKEAWAYS
Understanding the product's components thoroughly to build a well-rounded product
Resolving technical problems with constant prototyping
Being purposeful in every part of the design
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